Loop
| Parent company | Another Snus Factory |
|---|---|
| Origin | Sweden |
| Primary markets | Sweden, Norway, Denmark, Germany, UK |
| Strength range | 6–12 mg/pouch (regular and ‘extra strong’ variants; some special editions can be higher) |
| Format | All‑white slim pouches |
| Pack size | 20 pouches per can (typical for slim all‑white Scandinavian pouches) |
| Approx. price | ≈$4.50 per can |
| Flavor count | 10 |
| Website | Visit official site |
Where to buy Loop
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Loop at a glance
Known for playful flavor concepts and sustainability‑oriented marketing (e.g., PlantCan packaging). Loop focuses on adventurous combinations such as chili + melon and salted candy‑like flavors alongside classic mints.
What stands out
- Not owned by a major multinational tobacco company
- Wide strength range (Light–Strong) — includes both approachable and stronger options
- Available across 5+ markets, so it's easier to find
- Wide flavor lineup (~10 flavors)
Worth knowing
What's inside a Loop product
Like other tobacco-free nicotine pouches, Loop pouches are made from nicotine (tobacco-derived or synthetic), a plant-fiber filler (typically microcrystalline cellulose), a pH adjuster to put nicotine into its fast-absorbing "free-base" form, flavoring, and a sweetener. Exact ingredient lists vary by SKU and aren't independently published for every Loop product, so check the can or Loop's own site for the specific ingredient list of the product you're using. See our full ingredients and mechanism explainer for more detail.
How to use it
- Place the pouch between your gum and upper lip (some formats also work under the lower lip).
- Leave it in place — no chewing, no spitting.
- Most pouches are comfortable for 20–60 minutes; nicotine release is front-loaded in the first 20–30 minutes.
- Dispose of the used pouch in the trash, not down a drain.
Notable flavors
Frequently asked questions
Is Loop legal where I live?
Legal status for nicotine pouches, including Loop, varies by country and changes frequently. Check our legal status tracker for current information before ordering or traveling with it.
How strong are Loop pouches?
Loop's lineup spans 6–12 mg/pouch (regular and ‘extra strong’ variants; some special editions can be higher), spanning from light to strong — a wider range than many single-strength brands. See our nicotine pouch strength guide for how mg ratings compare across brands.
Who makes Loop?
Loop is made by Another Snus Factory, based in Sweden.
Compare Loop to similar brands
Is it legal where you are?
Legal status for nicotine pouches varies significantly by country and changes frequently. Check our legal status tracker before ordering or traveling with any nicotine pouch product, including Loop.
Compiled from public brand websites, retailer listings, and industry coverage as of September 2026. Strength, flavor, and pricing details can change or vary by market — always confirm current specs on the brand's own website before purchasing. "What stands out" / "Worth knowing" are neutral observations derived from the data above, not a quality score.