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LYFT

Made by BAT (British American Tobacco) – originally Fiedler & Lundgren, later rebranded as VELO under BAT
Strength: Light–Strong Owned by BAT Sweden 5 markets

Last checked: September 2026

Parent companyBAT (British American Tobacco) – originally Fiedler & Lundgren, later rebranded as VELO under BAT
OriginSweden
Primary marketsSweden, Norway, UK, Germany, Switzerland
Strength range3–14 mg/pouch (varies by variant and generation; many SKUs now sold under VELO branding)
FormatAll‑white nicotine pouches, mostly slim
Pack size16–24 pouches per can depending on SKU
Approx. price≈$4.50 per can
Flavor count15
WebsiteVisit official site

Where to buy LYFT

≈$4.50 per can

Prices as of September 2026 — always confirm current price and stock on the retailer's site before ordering.

We couldn't confirm LYFT in stock at any major international retailer we checked. It may be sold in more limited or regional channels — see the website link in the table above for current availability.

Some links above are affiliate links — PouchGuide may earn a commission if you buy through them, at no extra cost to you. This never affects how we describe a brand. Always confirm the product is legal to buy, import, and use where you live before ordering — see our legal status tracker.

LYFT at a glance

One of the earliest large‑scale all‑white pouch brands in Scandinavia; most markets have migrated LYFT to the VELO name but LYFT cans still appear in some EU markets. Data synthesized from general industry knowledge; specific SKU details can vary by country and over time.

What stands out

  • Wide strength range (Light–Strong) — includes both approachable and stronger options
  • Available across 5+ markets, so it's easier to find
  • Wide flavor lineup (~15 flavors)

Worth knowing

  • Owned by BAT, one of the large multinational tobacco companies

What's inside a LYFT product

Like other tobacco-free nicotine pouches, LYFT pouches are made from nicotine (tobacco-derived or synthetic), a plant-fiber filler (typically microcrystalline cellulose), a pH adjuster to put nicotine into its fast-absorbing "free-base" form, flavoring, and a sweetener. Exact ingredient lists vary by SKU and aren't independently published for every LYFT product, so check the can or LYFT's own site for the specific ingredient list of the product you're using. See our full ingredients and mechanism explainer for more detail.

How to use it

  1. Place the pouch between your gum and upper lip (some formats also work under the lower lip).
  2. Leave it in place — no chewing, no spitting.
  3. Most pouches are comfortable for 20–60 minutes; nicotine release is front-loaded in the first 20–30 minutes.
  4. Dispose of the used pouch in the trash, not down a drain.

New to pouches? Read our full beginner's guide before trying LYFT for the first time.

Notable flavors

Ice Cool MintBerry FrostLimeLiquoriceTropic Breeze

Frequently asked questions

Is LYFT legal where I live?

Legal status for nicotine pouches, including LYFT, varies by country and changes frequently. Check our legal status tracker for current information before ordering or traveling with it.

How strong are LYFT pouches?

LYFT's lineup spans 3–14 mg/pouch (varies by variant and generation; many SKUs now sold under VELO branding), spanning from light to strong — a wider range than many single-strength brands. See our nicotine pouch strength guide for how mg ratings compare across brands.

Who makes LYFT?

LYFT is made by BAT (British American Tobacco) – originally Fiedler & Lundgren, later rebranded as VELO under BAT, based in Sweden.

Compare LYFT to similar brands

ZYN VELO On!

Is it legal where you are?

Legal status for nicotine pouches varies significantly by country and changes frequently. Check our legal status tracker before ordering or traveling with any nicotine pouch product, including LYFT.

About this data

Compiled from public brand websites, retailer listings, and industry coverage as of September 2026. Strength, flavor, and pricing details can change or vary by market — always confirm current specs on the brand's own website before purchasing. "What stands out" / "Worth knowing" are neutral observations derived from the data above, not a quality score.