Are Nicotine Pouches Legal in Colombia? (Yes, 18+, Under Tobacco Rules)
Yes, nicotine pouches are legal in Colombia for adults 18 and over. Law 2354 of 2024, signed on May 9, 2024, amended Colombia’s tobacco control law (Law 1335 of 2009) so that it explicitly covers “Oral Nicotine Products” (Productos de Nicotina Oral, PNO), along with e-cigarettes and heated tobacco. That means the tobacco rules apply to pouches: no sales to minors, no advertising, promotion or sponsorship, and health warnings on packs.
This is general information, not legal advice. Check official sources before you buy or travel.
What does Colombia’s 2024 law say about nicotine pouches?
Law 2354 of 2024 is short but broad:
- Article 1 rewrites the purpose of Law 1335 of 2009 so it regulates the consumption, sale, advertising and promotion of cigarettes, tobacco products and their “substitutes or imitators”, explicitly including Oral Nicotine Products (PNO). Wherever Law 1335 says “tobacco products”, that now includes pouches.
- Article 4 applies all control measures of Law 1335 to these products.
- Article 5 gave a one-year transition, until May 2025, for health warnings (Article 13 of Law 1335) and for the advertising, promotion and sponsorship rules (Articles 14–17) on products that aren’t made from tobacco leaf.
- Products recognized by INVIMA as medicines, such as nicotine gum or patches, are excluded.
What rules apply to nicotine pouches in Colombia?
Because Law 1335 now applies to pouches:
- Age 18: selling pouches to anyone under 18 is banned.
- Advertising: advertising, promotion and sponsorship are banned in mass media, on billboards and through sponsorships.
- Health warnings: packs must carry health warnings like other tobacco products.
- Smoke-free spaces: the law’s “smoke-free” spaces now mean “free of smoke and aerosols”.
- Public campaigns: the Ministry of Health must run education campaigns about the risks of oral nicotine products.
There is no specific nicotine cap or flavor ban for pouches in Colombia.
Can you buy nicotine pouches online in Colombia?
Pouches are sold in shops and online. Online sellers must still follow the ban on sales to minors and the advertising rules. A September 2026 report warned that pouches resembling candy or gum were reaching young people, so stricter enforcement is possible.
Can travelers bring nicotine pouches to Colombia?
Yes. A reasonable amount for personal use is fine. See our travel guide.
How Colombia compares
Colombia is one of the more open markets in Latin America. Argentina allows registered pouches up to 8 mg, while Brazil and Chile haven’t authorized any. Mexico remains a gray area.
Bottom line
Nicotine pouches are legal in Colombia for adults 18+. Since 2024 they fall under the tobacco control law, which bans sales to minors and advertising and requires health warnings, but there’s no nicotine cap or flavor ban. See our legal status overview for other countries.
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